Use Case
Submarine Cable System
Dec 2025 - Jan 2026
Multi-channel Campaign Design for ”Atterrage Cayenne 2026”
EllaLink is a high-capacity fibre optic submarine cable system, offering secure connectivity and directly linking Europe, Latin America and Africa.
I’ve been collaborating with the company’s marketing team and stakeholders for over two years, ensuring brand consistency and recognition across platforms. The project I present here is one of EllaLink’s anual events: a ceremony that officiated the first cable landing of EllaLink’s branch in Cayenne - the first direct connection between French Guiana, continental Europe, and Brazil.
My role in this project was to develop the visual direction for the event, by translating strategic objectives into a cohesive set of campaign assets across print and digital touchpoints.
Goal
The main goal of this project was to promote and support the “Atterrage Cayenne 2026” event, by creating a consistent and engaging visual language that could be applied across physical and digital channels, ensuring clarity of information and strong audience engagement.
Visual Concept
The visual approach focused on curating a clear branch of the main brand: the graphic elements follow EllaLink’s Brand Guidelines: same typography, same colors.
Secondly, we created a layout system that could scale across formats, with clear information hierarchy.
Logo Breakdown
1. “Atterrage” is french for “landing” and it referres to the cable landing in Cayenne city (capital of French Guiana).
2. The yellow line with 3 round shapes represents the buoy landing process.
3. “Cayenne 2026” refers to the “where and when” of the event.
Main graphic
EllaLink already has a vast portfolio of submarine connections around the world. For this event, we highlighted the new achieved link that will bring new opportunities for the company and for other businesses.
The following graphic is based on a real data map that you can consult at submarinecablemap.com.
Final Arts & Final Products
Each of these 4 print materials required a curated document, with specifications such as trim and registration marks, bleeds adapted to each size, color bars and CMYK color codes.
Note: images of the final products may be edited with Photoshop or AI for showcasing purposes.
1. Photocall
A large scale print (350x200cm) placed at the venue’s entrance as an identifier and as a welcome asset for photographs.
2. Beach Flags
2 beach flags designs, printed multiple times and placed across different event spots to mark the path and venue.
3. Rollups
6 rollups curated with the same layout for consistency, but with slight style changes for brand recognition. Strategically positioned to guide attendees and reinforce key messages.
4. Magazine
Containing the same content as the rollups (above) but in portable format for guests to take with them. Available in English, French and Portuguese versions.
Tools
Graphics & Layout
Illustrator
Photoshop
inDesign
Mockups
Photoshop
Firefly
Kittl AI
Use Case
Submarine Cable System
Dec 2025 - Jan 2026
Multi-channel Campaign Design for ”Atterrage Cayenne 2026”
EllaLink is a high-capacity fibre optic submarine cable system, offering secure connectivity and directly linking Europe, Latin America and Africa.
I’ve been collaborating with the company’s marketing team and stakeholders for over two years, ensuring brand consistency and recognition across platforms. The project I present here is one of EllaLink’s anual events: a ceremony that officiated the first cable landing of EllaLink’s branch in Cayenne - the first direct connection between French Guiana, continental Europe, and Brazil.
My role in this project was to develop the visual direction for the event, by translating strategic objectives into a cohesive set of campaign assets across print and digital touchpoints.
Goal
The main goal of this project was to promote and support the “Atterrage Cayenne 2026” event, by creating a consistent and engaging visual language that could be applied across physical and digital channels, ensuring clarity of information and strong audience engagement.
Visual Concept
The visual approach focused on curating a clear branch of the main brand: the graphic elements follow EllaLink’s Brand Guidelines: same typography, same colors.
Secondly, we created a layout system that could scale across formats, with clear information hierarchy.
Logo Breakdown
1. “Atterrage” is french for “landing” and it referres to the cable landing in Cayenne city (capital of French Guiana).
2. The yellow line with 3 round shapes represents the buoy landing process.
3. “Cayenne 2026” refers to the “where and when” of the event.
Main graphic
EllaLink already has a vast portfolio of submarine connections around the world. For this event, we highlighted the new achieved link that will bring new opportunities for the company and for other businesses.
The following graphic is based on a real data map that you can consult at submarinecablemap.com.
Final Arts & Final Products
Each of these 4 print materials required a curated document, with specifications such as trim and registration marks, bleeds adapted to each size, color bars and CMYK color codes.
Note: images of the final products may be edited with Photoshop or AI for showcasing purposes.
1. Photocall
A large scale print (350x200cm) placed at the venue’s entrance as an identifier and as a welcome asset for photographs.
2. Beach Flags
2 beach flags designs, printed multiple times and placed across different event spots to mark the path and venue.
3. Rollups
6 rollups curated with the same layout for consistency, but with slight style changes for brand recognition. Strategically positioned to guide attendees and reinforce key messages.
4. Magazine
Containing the same content as the rollups (above) but in portable format for guests to take with them. Available in English, French and Portuguese versions.
Tools
Graphics & Layout
Illustrator
Photoshop
inDesign
Mockups
Photoshop
Firefly
Kittl AI
Use Case
Submarine Cable System
Dec 2025 - Jan 2026
Multi-channel Campaign Design for ”Atterrage Cayenne 2026”
EllaLink is a high-capacity fibre optic submarine cable system, offering secure connectivity and directly linking Europe, Latin America and Africa.
I’ve been collaborating with the company’s marketing team and stakeholders for over three years, ensuring brand consistency and recognition across platforms. The project I present here is one of EllaLink’s annual events: a ceremony that officiated the first cable landing of EllaLink’s branch in Cayenne - the first direct connection between French Guiana, continental Europe, and Brazil.
My role in this project was to develop the visual direction for the event, by translating strategic objectives into a cohesive set of campaign assets across print and digital touchpoints.
Goal
The main goal of this project was to promote and support the “Atterrage Cayenne 2026” event, by creating a consistent and engaging visual language that could be applied across physical and digital channels, ensuring clarity of information and strong audience engagement.
Visual Concept
The visual approach focused on curating a clear branch of the main brand: the graphic elements follow EllaLink’s Brand Guidelines: same typography, same colors.
Secondly, we created a layout system that could scale across formats, with clear information hierarchy.
Logo Breakdown
1. “Atterrage” is french for “landing” and it referres to the cable landing in Cayenne city (capital of French Guiana).
2. The yellow line with 3 round shapes represents the buoy landing process.
3. “Cayenne 2026” refers to the “where and when” of the event.
Main graphic
EllaLink already has a vast portfolio of submarine connections around the world. For this event, we highlighted the new achieved link that will bring new opportunities for the company and for other businesses.
The following graphic is based on a real data map that you can consult at submarinecablemap.com.
Final Arts & Final Products
Each of these 4 print materials required a curated document, with specifications such as trim and registration marks, bleeds adapted to each size, color bars and CMYK color codes.
Note: images of the final products may be edited with Photoshop or AI for showcasing purposes.
1. Photocall
A large scale print (350x200cm) placed at the venue’s entrance as an identifier and as a welcome asset for photographs.
2. Beach Flags
2 beach flags designs, printed multiple times and placed across different event spots to mark the path and venue.
3. Rollups
6 rollups curated with the same layout for consistency, but with slight style changes for brand recognition. Strategically positioned to guide attendees and reinforce key messages.
4. Magazine
Containing the same content as the rollups (above) but in portable format for guests to take with them. Available in English, French and Portuguese versions.
Tools
Graphics & Layout
Illustrator
Photoshop
inDesign
Mockups
Photoshop
Firefly
Kittl AI