Visual Identity
Use Case
Cybersecurity SaaS
2023 - 2024
The Client, the Project
Probely is a web vulnerability scanner for agile teams. It finds security issues in web applications & APIs and provides guidance on fixing them.
Before being acquired by Snyc, Probely hired me to define the company’s Visual Brand Guidelines - they had a logo and some colors defined, but not a structure of visual elements to be used consistently across departments.
Brand Guidelines
The Process
- Gathering images of all their existing online platforms in one Figma file - website, software and socials, focusing on the visual elements and how they correlate.
- Competitor analysis: research of other cyber security companies and how they positioned their product from a visual standpoint.
- Grouping common elements such as color, typography, and icons, and analyzing what makes sense to keep or to change.
- Visual elements definition and presentation to the team, explaining its applications.
The Slides
The templates
Social Media
Documents
Slide Deck Presentations
Thank you!
Visual Identity
Use Case
Cybersecurity SaaS
2023 - 2024
The Client, the Project
Probely is a web vulnerability scanner for agile teams. It finds security issues in web applications & APIs and provides guidance on fixing them.
Before being acquired by Snyc, Probely hired me to define the company’s Visual Brand Guidelines - they had a logo and some colors defined, but not a structure of visual elements to be used consistently across departments.
Brand Guidelines
The Process
- Gathering images of all their existing online platforms in one Figma file - website, software and socials, focusing on the visual elements and how they correlate.
- Competitor analysis: research of other cyber security companies and how they positioned their product from a visual standpoint.
- Grouping common elements such as color, typography, and icons, and analyzing what makes sense to keep or to change.
- Visual elements definition and presentation to the team, explaining its applications.
The Slides
The templates
Social Media
Documents
Slide Deck Presentations
Thank you!
Visual Identity
Use Case
Cybersecurity SaaS
2023 - 2024
The Client, the Project
Probely is a web vulnerability scanner for agile teams. It finds security issues in web applications & APIs and provides guidance on fixing them.
Before being acquired by Snyc, Probely hired me to define the company’s Visual Brand Guidelines - they had a logo and some colors defined, but not a structure of visual elements to be used consistently across departments.
Brand Guidelines
The Process
- Gathering images of all their existing online platforms in one Figma file - website, software and socials, focusing on the visual elements and how they correlate.
- Competitor analysis: research of other cyber security companies and how they positioned their product from a visual standpoint.
- Grouping common elements such as color, typography, and icons, and analyzing what makes sense to keep or to change.
- Visual elements definition and presentation to the team, explaining its applications.
The Slides
The templates
Social Media
Documents
Slide Deck Presentations
Thank you!